Health and fitness tips, articles, and opinions by Larry Wasserman, Owner of Body Basics Boot Camps located in Warren and Mountainside, New Jersey

Monday, January 4, 2010

What Do Happy Hour and Boot Camp Have in Common?





"Happy Hour is so much fun, you get two drinks and you pay for one!"

I don't know where I first heard this, but for some reason it stuck in my head. It's a little diddy about "happy hour". And yes, there's a tune that goes with it, but you'll have to make up your own for now.

Silly? Absolutely. But it perfectly symbolizes the " 2 for the price of 1" or what we have come to refer to as the "Two fer".

And that brings me to boot camp. We have a "two fer" also. If you are a new member you can join with a friend and "split the cost" of a one month membership. Two people, half the price, the perfect "two fer".

Register Here For "Two for One" Boot Camp

What's really great about this is that it gets people excited for "two" reasons. First, everybody loves a deal and to save money. By getting a perceived value, they feel good about their purchase and that's also a good thing. Second, they have established a low barrier of entry into boot camp.

First time boot campers are often tentative. They don't know what to expect and they have some reservations that they might fail or not be able to keep up with the group. It's easy for us veterans to know that their apprehensions are just FEAR or what is referred to as

False Evidence Appearing Real.

But within a week or so, their fears are gone and they know how boot camp works. Aside from some sore muscles everything is hunkey dory.

But then by the final week, they are beginning to feel awesome and their energy levels pick up. Many are getting their nutrition dialed in and their clothes are a tad looser. And many begin to realize that boot camp exercise works. I live for is the look on people's faces when they talk about how their lives are changing, how amazing they feel, and that they can do things they never could before.

But, they also begin to realize the appreciate the value of boot camp that is far beyond the price.

Here is a recent testimonial I received from a boot camper.

"I was getting ready to leave my office and head over to Boot Camp when I received a call from my boss advising me that our offices were going to be moving and I would have an hour-long commute. While I was driving to Boot Camp I could barely hold back the tears, I was a complete wreck at the thought of such a grueling commute. I got to Boot Camp and Larry put us through another great workout, which is always different and and fun, and always kicks my butt (in a good way though). Got back in the car to drive home and started thinking about work again, and realized that I was in such a great mood that even the thought of that commute couldn't bring me down. I just felt a sense of contentment that wouldn't go away. I was totally amazed that the power of a great workout had changed my mood from being completely miserable to being very happy, and changed my outlook to make a bad situation seem not so bad at all, or at least fixable. If I can change my body to make it better, then I can change anything."

Boot camp is about life. Everything we think and do adds up to the experience we call "our life". It's not complicated, but it is about our thoughts and our actions.

So let me get back on point. If you want to change your life, then you need to start working towards creating the life you want.
Fitness goals should not take over your life, they should enhance every other part of it. Your body, mind, and diet aren't stand alone islands. Everything interacts and weaves together.

And boot camp is a place where all of this comes together. It's here for the taking if you want it and if you are willing to do the work.

And we're making it easier than ever because now you can join with a friend for half price. (new members, one month only).

Register Here For "Two for One" Boot Camp

Press on!
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P.S. Please forward this blog post to anyone you know that might be able to benefit from our program and this New Year's Special.


Register Here For "Two for One" Boot Camp

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